Twitter to impose daily limits on DMs for unverified accounts, citing efforts to ‘reduce spam’

A more controversial change is coming to Twitter, with the social media platform set to introduce daily direct message (DM) limits for unverified users.

In a July 21 tweet, Twitter Support stated that the platform will “immediately implement several changes in our efforts to reduce spam in Direct Messages”.

“Unverified accounts will have a daily limit on the number of DMs they can send,” it said, while encouraging users to sign up for Twitter Blue’s subscription service.

We’ll be implementing some changes soon in our efforts to reduce spam in Direct Messages. Unverified accounts will have a daily limit on the number of DMs they can send. Subscribe today to send more messages:

— Twitter Support (@TwitterSupport) July 21, 2023

It has not been determined what the daily cap will be at this stage, but there has been relatively negative reaction in the comments, with both verified and unverified voicing their opinions on the move.

On comment from user @FGRAdam has over 1000 likes at the time of writing, and offers a skeptical view of the upcoming changes:

“Changes like this are why other apps will start competing, don’t limit your users to the basics, this is not about Twitter. The point of paying for Twitter blue is so we have extra features not to take away the common free features and put a paywall behind them.”

“In our opinion, this is a sales funnel to get more verified and logged in users [Twitter] Blue, not to fight spam,” added popular citizen journalist account @AustimCapital.

Some users also argue that limiting DMs to unverified accounts will likely only result in verified accounts still being able to spam DMs.

While others suggested the move was more about Twitter encouraging people to pay for verification to cover its hefty running costs, rather than fighting spam.

It sounds like Twitter can no longer afford enough server capacity to support DMs.

—David Olsen (@DDsD) July 21, 2023

The upcoming move follows a number of radical changes to the platform that have been introduced under Elon Musk’s ownership.

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On July 1, Twitter imposed a significant level cap on the number of posts a user can view each day, in an effort to curb data scraping and “system manipulation”.

This then saw Mark Zuckerberg’s Meta launch a Twitter alternative called Instagram Threads, which attracted a lot of initial hype and a large user base only to introduce its own rate cap on July 18th.

In April, Twitter also rolled out content monetization settings on its platform, allowing creators to monetize all forms of posts globally.

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