Redbox, DVD rental kiosk operator, today announced a new deal with TikTok that allows the company to feature popular content from the short-form video app in more than 3,000 Redbox kiosks across the country.
The new deal lets brands use TikTok content to advertise products or services on kiosks, which are located in high-traffic locations like grocery stores.
“TikTok is the leading destination for short-form video consumption by more than one billion people worldwide,” said Philippe Guelton, chief revenue officer of Cracke Connex, in a statement. “This new partnership provides advertisers with a unique opportunity to reach new audiences and drive engagement.”
This partnership will not only benefit advertisers, but also provide TikTok with a new revenue stream beyond mobile devices.
“This partnership allows us to combine the power of our incredible content with the high visibility of Redbox kiosk locations, creating an effective and fresh advertising approach,” added Dan Page, Head of Global Distribution, New Screens at TikTok.
Parent company Chicken Soup for the Soul Entertainment, which acquired the video rental company last year, also has an advertising platform Crackle connection, which displays out-of-home (OOH) ads on Redbox’s video touch screen and digital kiosk headers. The TikTok deal will help Crackle Connex expand its digital advertising business outside of the home.