The Ron DeSantis Campaign Was A Bigger Failure Than You Think

Florida Governor Ron DeSantis and his campaign of division, pride, and white rights failed in every way imaginable.

The New York Times has a story about the DeSantis campaign that reads like a pre-autopsy:

One recent move that has received a heavy hit, including from Republicans, was the campaign sharing a strange video on Twitter attacking Trump for being too friendly to LGBTQ people and showing DeSantis with lasers coming out of his eyes. The video drew mixed criticism, with some calling it homophobic and others homoerotic before being removed.

But it turned out to be more of a self-inflicted wound than previously known: A DeSantis campaign aide originally created the video internally, circulating it to outside supporters to post it first and making it appear as though it was made independently, according to a person familiar with the incident.


Records show the DeSantis campaign made an $87,000 reservation at the Stein Eriksen Lodge in Utah for a retreat where donors were invited for cocktails on the deck on Saturday followed by an “investor appreciation dinner.” It’s that type of lavish location that helps explain how a candidate who has long preferred flying on private jets spent nearly 40 percent of every dollar he raised in his first six weeks without airing a single television commercial.

Ron DeSantis: A Complete Failure Campaign

DeSantis also assumed that Trump would explode under the weight of potentially hundreds of felony charges, so he would be the nominee by default. Governor DeSantis has shown himself to be out of step with the rest of the country as he has no message on any issues that matter to voters and instead spends his time shouting wakes up like it’s some kind of spell that will help him.

The DeSantis campaign exemplifies the classic traits of a dying political enterprise. These campaigns cost a lot of money on expenses such as luxury travel. It struggles to raise funds from small donors. The operations are large, bloated, and unfocused, and the candidates are boring, uninteresting, and fail to connect with people on a human level.

If the DeSantis campaign wants to understand why they lost so badly to Trump, the last point above is their answer. Trump supporters feel emotionally attached to him. Ron DeSantis is the robotic, cold, and distant and distasteful human interaction that forms the principal political backbone of the presidency.

Voters don’t feel emotionally attracted to DeSantis, which makes him the political detergent of the American campaign. Everyone needs a detergent, and they have to choose one, but no one ever has a passionate and emotional discussion about why they bought Arm & Hammer over Tide.

Watching DeSantis fail so badly at national level is sure to provide an endless source of entertainment for those who have watched or lived by the actions of his mini-dictator in Florida, but the truth is that Ron DeSantis is another in a long line of governors who eyed the Oval Office but fell short when given a seat at the adults table.

Jason is the managing editor. He is also the White House Press Pool and Congressional correspondent for PoliticusUSA. Jason has a Bachelor of Political Science degree. His postgraduate work focuses on public policy, with a specialization in social reform movements.

Professional Awards and Memberships

Member of the Society of Professional Journalists and The American Political Science Association

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