Teardown Pitch Deck: CleanHub’s $7 million seed deck

Plastic in the ocean is bad. Plastic doesn’t do well in the ocean. In short, that’s what CleanHub has to offer. Companies have designed their entire business model and trace and trace model around it, so brands can be confident that their plastic doesn’t end up in the oceans. Who these brands are, and what happened to the plastic is, unfortunately, a bit of a mystery.

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Slides on this deck

CleanHub uses a strict 12-slide deck to get the point across. The only redactors on deck were details about Louis’ previous exit. The deck does miss some information I would normally like to see, but before we get into that, let’s see what’s in there.

Closing slide Team slide Vision slide Problem slide Value proposition slide 1 Solution slide Market vision slide Product overview Technology overview 1 Technology overview 2 Value proposition slide 2 Market size slide

Three things to love

CleanHub is building a marketplace for a plastic circular economy. It’s a bold and challenging space to enter: Markets are notoriously difficult to build, and plastic waste is a tough sell. However, there are a few slides to convince us otherwise.

Nice overview

[Slide 7] Gotta love a good overview slide. Image Credit: CleanHub

CleanHub is built on a bold idea, and it’s going to require some pretty big changes in the marketplace. This slide, outlining the flow of money, data, and content, is an interesting way to start building that story. The smart thing here is that all three have value. Money has value (duh, that’s why we’re here, reading this article), but the more subtle value that data can verify, and the stories that data can tell, make it stand out.

Give it a trash rating

[Slide 5] Like carbon credits, but for plastic. Image Credit: CleanHub

The biggest innovation CleanHub has brought to the space is the introduction of plastic credits, which, if I read this slide correctly, could make trash tradable in a way it never was before.

I don’t fully understand how this would work (more on this below), but prima facie, this is a story I’ve never heard before, and it piqued my curiosity.

Team team team!

[Slide 2] If you have a great team, brag as loud as you can. Image Credit: CleanHub

Founder/market fit is the name of the game for early-stage startups, and this company shows it in spades: All three founders have a wealth of experience, and there isn’t too much overlap here. There’s startup experience from Louis, domain expertise from Joel, and technical expertise from Florin. On paper (or, well, on a slide-deck) this looks like a well-formed and experienced team.

CleanHub has two co-CEOs, which gives me pause. The CEO role is usually well defined, and two is not always better than one. I’d be pushing the team here, focusing on conflict resolution skills. The answer to why there are two CEOs raises a number of red flags about team cohesion and staying power.

In the rest of this breakdown, we’ll look at three things CleanHub could improve or do differently, along with the full pitch deck!

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