KomiA digital storefront for content creators and celebrities, today announced its public launch along with new features, including the ability to sell products across multiple online stores in one place, on-page checkout functionality, marketing tools and more.
The company also announced a $12 million Series A round, led by VC investors RTP, Third Prime, Antler, E& Capital, as well as Sony Music, Live Nation, and Laffitte Management Group. The funding will help expand its product suite and grow its US-based team. Overall, Komi has raised $17 million in less than a year.
Komi first launched in 2021 as a landing page tool for influencers, musicians, and athletes, among other talents, to promote music albums, YouTube videos, podcast episodes, merchandise, tour dates, meet and greet opportunities, social media accounts, and more. . Users can integrate all their content and products on TikTok, Instagram, Twitter, Pinterest, Snapchat, Spotify, Apple Music, SoundCloud, YouTube, Twitch and Shopify.
Now open to everyone, Komi wants to cement itself as “an all-in-one platform for content creators to grow their business,” Lewis Crosbie, co-founder and CEO of Komi, told Zero2Billions. As part of the revamp, the company is focusing on advancing its trade offerings and community building.
Komi’s new commerce feature will allow fans to browse merchandise from their favorite creators/celebs across multiple stores, add products to one cart, and pay all on the same page. For example, Lizzo – a popular musician and Komi user – operates an online shop for his touring merchandise as well as a shapewear line called Yitty. Previously, fans had to open separate websites to browse, shop, and complete purchases.
Having some sort of mixed digital storefront can also help content creators who benefit from affiliate marketplaces such as Amazon’s influencer program or influencers who run multiple Shopify stores. Amazon storefront integration will roll out soon after launch.
Because social commerce is expected to be achieved $1.2 trillion by 2025Crosbie added that Komi is working to connect brands and content creators so they can promote products through the platform.
Additionally, Komi launched a custom-built data capture tool, which involves giving fans perks that can be unlocked if they provide information such as their email or phone number.
“Community building Komi [initiative] revolves around exciting ways we can empower content creators to capture data,” explains Crosbie. “We try to give fans instant benefits… I understand that if I give out my email or phone number, I will unlock something special at this point.”
The company also mentioned that it was rolling out a “deeper” marketing tool but declined to say what it would be. Komi has included a backend tool that allows users to collect total views, earnings, clicks and other data.
Since an initial round that Zero2Billions covered in December, Komi claims to have partnered with content creators and brands from six continents who have a combined audience of over two billion followers. Famous users who have recently joined the platform include Usher, Meghan Trainor, and Jessica Alba.
Note that the platform costs $9.99 per month or $96 per year. New users receive a 30 day free trial.