Meta announced today launched Instagram subscriptions to all eligible creators in Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Spain and the UK over the next few weeks. This expansion comes when Meta first launches Instagram subscriptions in the United States in January 2022.
Subscribing to Instagram allows creators to offer their followers paid access to exclusive posts, live videos, stories, reels, highlights and more. Subscribers also receive special badges that help them stand out in the comments section and creator’s inbox.
To be eligible for Instagram subscriptions, creators must be at least 18 years old and have more than 10,000 followers. Creators can set their preferred monthly price for exclusive content. There are eight price points to choose from, ranging from $0.99 per month to $99.99 per month, depending on how much content their creator believes their content is worth.
The idea behind subscriptions is to give creators the opportunity to earn a recurring monthly income based on the support of their fans. Meta plans to continue rolling out access to Instagram subscriptions globally in the coming months.
“With an Instagram subscription, you can develop deeper connections with your most engaged followers and increase your monthly recurring revenue by giving subscribers access to exclusive content and benefits, all within the same platform where you interact with them,” Meta wrote in an article. blog posts. “We will continue to invest in tools that help creators make money and will have more updates to share in the coming months.”
Meta first launched subscriptions on Facebook in 2020 before bringing the offering to Instagram. Subscriptions on Facebook are available for Pages in Argentina, Australia, Austria, Belgium, Bolivia, Brazil, Canada, Chile, Colombia, Denmark, Ecuador, Finland, France, Germany, Hong Kong, India, India, Ireland, Italy, Malaysia, Mexico, Netherlands, New Zealand, Norway, Peru, Philippines, Poland, Portugal, South Africa, Spain, Sweden, Switzerland, Thailand, Turkey, United Arab Emirates, United Kingdom and United States.
Instagram isn’t the only social media platform that gives creators the option to charge fans for exclusive content. Earlier this year, TikTok launched a new feature called “Series” that allows eligible creators to post content behind a paywall. Series allow eligible creators to post collections of premium content that viewers can purchase access to. A Series can contain up to 80 videos, each up to 20 minutes long.
Similarly, Twitter offers a subscription feature which allows users to purchase access to exclusive tweets from creators. Like Instagram and Instagram offerings, content creators set the price of their monthly subscription.